Cinépolis and their success in building relationships through Facebook.
Cinépolis is the biggest cineplex chain in Mexico and has become the largest chain in Latin America. In today’s SXSWi Panel: The State of the PR Industry in Mexico, Carreño explained that now in Mexico over 80% of internet users are connected to a social network. With this said, companies like Cinépolis have developed strategies that focus on building these relationships online through Facebook apps and engaging content. Cinépolis has over 300k Twitter followers.
This SXSW Interactive Coverage was sponsored by Univision News